News

Bonefish Grill Enters into Agreement with Livebookings to Build Online Reservation System

22 September 2010

Award-winning, polished-casual restaurant implements reservation capabilities to drive revenue growth and turn website visitors into diners.

NEW YORK, NY -- Livebookings, Inc, a provider of online reservations and marketing services for restaurants, announced that Bonefish Grill, a subsidiary of OSI Restaurant Partners and one of America’s leading polished casual restaurants, has selected Livebookings to deliver its first ever online reservations capability. By combining online reservations with Livebookings’ e-mail marketing, promotion management and partner network, Bonefish Grill will drive revenue growth and build its guest database.

Bonefish Grill joins 7,000 restaurants using Livebookingsonline reservation and marketing services worldwide. Livebookings uses web-based software to deliver electronic reservation books, e-mail marketing, event and promotions management, and a range of other marketing and reservations services to customers in the US and 22 other countries.

“We have been looking to enable reservation capabilities for all of our restaurants, but needed a solution that allows us to deliver the Bonefish Grill experience both online and off. Livebookings keeps our guests on our website throughout the reservation process, allowing us to better manage their experience,” said John Cooper, president of Bonefish Grill.

Over the past year, Livebookings has seen a global trend towards casual chains using its online reservations service as restaurant groups look to capitalize on their website traffic and online brand. In the UK, already more than half of the top 200 casual chains are Livebookings clients.

“Restaurants like Bonefish Grill are masters of their brand experience; at Livebookings we understand the importance of enabling restaurants to customize their online reservation experience and build their own relationship with each guest,” said Livebookings Co-Founder and Chief Sales Officer, Chris Persson. “We expect to see more of America’s casual chains join our many fine dining and independent restaurant clients by using their website to capture reservations and encourage repeat visits to their restaurants.”