24 February 2010
Online marketing and reservations management opportunities to increase for thousands of UK restaurants.
Livebookings, the online marketing and reservations service for restaurants, today announces a new partnership with the reservations and restaurant management system provider, Restaurantdiary, in a move that will significantly improve marketing opportunities for thousands of UK restaurants.
Through a mutually beneficial agreement, Restaurantdiary is to become a new system partner of Livebookings, with its award-winning system, restaurantdiary™, offered to Livebookings’ clients as one of the ways of managing their off- and online reservations.
After successful development of a direct integration between Livebookings Direct and the Restaurantdiary system during December 2009, and trials in January 2010, the first implementations have gone live at Villandry Brasserie and at Planet Hollywood, Haymarket.
Through this partnership, Restaurantdiary users can take direct advantage of Livebookings’ industry-leading online booking interface, Livebookings Direct - already used by thousands of restaurants - and will also gain access to Livebookings’ Network Partner sites, such as lastminute.com, Yell.com, 118 118 and Bookatable.com.
Mike Conyers, Director of Restaurantdiary, comments: “As the number of consumers searching online for places to eat continues to increase, we’re very excited to be working with Livebookings and giving our customers access to their team of experts and network partner databases. We are equally delighted to have this opportunity to make the powerful revenue maximisation features of the Restaurantdiary system available to existing users of Livebookings”.
Livebookings recently announced new figures showing that online covers booked for restaurants in 2009 doubled from the previous year – a new record for the company. It meant that Livebookings booked over 4 million covers for its restaurant clients in 2009, demonstrating the power of online marketing.
Restaurantdiary was used in over 350 restaurants in the UK during 2009 and in over 1,000 restaurants worldwide. Restaurantdiary users booked 5.7 million covers with the system during the year.