18 February 2010
Online marketing experts to work with some of the UK’s premium restaurants.
Livebookings, the online marketing experts for restaurants, announces high-profile customer partnerships with some of the UK’s leading restaurants. Marcus Wareing at The Berkley, one of a handful of London restaurants to possess two Michelin stars, will be working with Livebookings to maximise its web bookings, as will renowned eateries Hix, and Le Café Anglais.
Marco Pierre White’s brand new restaurants The Swan Inn and Grill and Steakhouse Chester - both of which open their doors in early 2010, will also be looking to enhance their bookings and online marketing efforts.
All the restaurants will receive access to Livebookings’ vast partner network, including lastminute.com, bookatable.com and 118118.com, and will be given the opportunity to build a customer database for marketing, meaning they can send out targeted offers and keep their dining room full at all times.
Olivia FitzGerald, Livebookings UK and Ireland General Manager says: “The fact that these fantastic restaurants are signing up with us shows that the best UK venues fully understand the advantages of booking tables online. By taking internet bookings, restaurants can build up a database of customers to contact regularly, so all venues from those with Michelin stars to local restaurants can benefit.”
Nicola Monks, Marcus Wareing at The Berkley’s Business Development Manager, says: “Livebookings has allowed us to broaden our audience online and offer a more convenient service to our guests. It’s added an extra dimension to our reservations service and increased bookings too.”
Having booked over four million covers for its restaurant clients in 2009, Livebookings hopes to go further in 2010, with these new additions showing the increasing importance for restaurants of utilising their online presence to raise awareness with diners, turn tables and increase revenue.