News

Market Leader Invests In UK TV AD Campaign To Get Consumers Booking Online

07 June 2011

 Livebookings has today announced further investment into its consumer reservations website, Bookatable.com, with the launch a new advertising campaign to educate diners on the benefits of booking restaurants online. The advertisement will appear on national TV, raising brand awareness amongst consumers and driving more traffic to those restaurants listed on the Bookatable site.

Colin Tenwick, CEO of Livebookings, explains, “The launch of the new ad campaign highlights our continued focus and investment into our consumer website, Bookatable, that delivers more than 40,000 restaurant covers every week. The advertisement gives the Bookatable brand and the restaurants we work with, more exposure and by highlighting the benefits of online reservations to consumers, this will drive more diners through the door helping restaurants to maximise their occupancy.”

The advert, due to air on Monday 6th June, is animated by Last Lemon, an award winning Graphic Art Company owned by Lisa Swerling and Ralph Lazar. The campaign, which has a six-figure budget, was written and produced by Steve Meredith, Creative Director of icreate4.

Set to music composed by rising British star Tom Dyson, best known for creating the music for children’s TV hit Charlie and Lola, the ad depicts some of the typical frustrations diners face when trying to eating out – from turning up to find no table available, to being kept on hold endlessly while trying to book over the phone. Using Bookatable, the lead character is able to book his perfect restaurant online quickly and easily. The campaign will also be supported by online, CRM and social media activity.

The ad will run on More4 and the Good Food channel from Monday 6th June during an initial 5-week burst, with plans for a second burst later this year. Media planning and buying was handled by Village Green.